Today, I struggled.  I struggled on if I should write this article.  See, I was busy all day and felt like I was running out of time.  I wanted to make sure that I gave you all a quality product, so I considered postponing the article to another day.  In my thought process, I reached out to one of my purpose partners (do you have one?) and sought encouragement to remain consistent.  In our discussion she reminded me that what I do every other week is for you!  That I am not writing these articles because I want to, but because I need to.  I need to do it for you all. 

One day one of my articles will speak to the right person at the right time.  I cannot wait to write the article when you come, I have to have it ready when you arrive. 

See, my brain felt drained. Have you ever felt that way?  Have you ever felt like “today is not the day for business?”  If so, that is okay. We all have those thoughts.  The difference for me is that I had someone to call on to help me push through my thoughts. 

As business owners, legacy makers, and dream seekers, we need to be surrounded by people that believe in us, encourage us and that will hold us accountable.  I had people who said they would be my accountability partners, but the connection to make that happen was not there. Now, the people were not bad people, nor did they have the wrong intentions, they were just not the people for the assignment.  The vision, the passion that is brewing inside of me is not for everyone to nurture and that is okay.  But once I was connected to the right people (people that were already there) everything else began to flow.  We are able to hold each other accountable. We call each other out when we are not operating at the standards that we are capable of. 

I encourage you to connect with those that you can trust, and who will be able to pour into you concerning your business, and you’re able to do the same for them. 

So, as I write this article, I am writing from a place of empowerment.  I am empowered to help churches, nonprofits and small business owners.  I am empowered to help you.

Let’s just put it out there….2020 has been a year for the books.  Your business either grew, fell apart or remained stagnant.  Whatever your business status is, it does not matter. All that matters is if you have the desire, the purpose and the passion to press forward.  It is time to reset, recharge, reposition and reclaim your space. 

As we near the end of 2020 – let’s set goals.  Goals that are reasonably attainable.  Some of you may still work a full-time job and have a family, along with growing your business. If you’re doing that, your goals may not be like the person who is operating their business full time. 

There are many “advisors” that will give you a formula on how to make a certain amount of money within a certain time frame.  That method may work for most. For those that it has not worked for because your “other” life is a distraction or more time consuming, don’t beat yourself up or throw in the towel. 

I don’t have a fancy formula yet, but I do know that for 2021 – we still need to set goals.  Our goals do not need to be complex, but they do need to be detailed.  The one thing that 2020 has taught us is that we need to be flexible in how and what we offer in our business.  For my faith walkers – it is time to pray, plan and act.  Pray for your next step, get the instructions and implement. 

If you have a service-based business – do you need to change, improve or implement new services?  For product-based business – do you need to add, remove or expand a product. For churches and nonprofits – do you need to grow or change how you reach your supporters? 

Business cannot continue as usual.  How are you going to market your business so that you can reach your clientele? How many products do you want to sell in January from the new product line? How will you kick-off 2021 in reaching your supporters?

This year opened an opportunity for me to think beyond the norm. As I brace myself for 2021, I can’t revert to the things of old.  Now, I must think bigger, set goals that give me joy, and press forward to what lies ahead.

Set your goals for your business.  If you made $100 this year and your goal for 2021 is $110 or $110,000, that is okay, as long as you are doing your best and doing what God and your passion has led you to do.